Thing 3: this time it’s personal…
Am quite ambivalent about the idea of a personal brand. From a quick scout of the blogs, I am not the only one. Which is a relief… That isn’t to say that I don’t agree that how you come across isn’t important or that you shouldn’t be aware of your online presence.
I confess that I did once own Branding Yourself by Mary Spillane, although I think that I was unconvinced even then. I also worked on a group presentation for my course on marketing children’s libraries, where I asserted that talking the language of those in charge was an asset. Am not as sure that it is as clear cut as I perhaps thought. My dissertation topic includes studying the marketisation of language which makes me nervous about the use of market language in the personal sphere.
However, I am interested to see what impression I am making online, so get on with the name search…
I have a very common first name and a slightly more unusual surname. However, a general google search reveals a couple of US based doppelgangers – an entomologist and a medical doctor, as well as my Twitter and LinkedIn page. Restricting the search to the UK or adding +library helps narrow it down to mostly me. Links relate to current work and profiles on Twitter, LinkedIn and Social by Social (which I had completely forgotten about) CDG and the Journal of information literacy. All good so far… Although it seems that I have two LinkedIn profiles… oops…
I am very careful about what I post online (which may be why I have been trying to set up a blog for forever…), keep my facebook very private and try to remember that Twitter is not as ephemeral as a water cooler conversation. This means that I am hopefully unlikely to stumble across anything online that would be an issue professionally.
Having recently gotten married and looking at changing my name (cue feminist angst…) I also checked to see if my married self has any twins: there are a few, including a naturopath and an Etsy seller…
Have often used an avatar in place of an image: I am not particularly photo friendly and was happier when my real face wasn’t on the internet. Have had a range of yahoo avatars and have also used my fave childhood pic, which is quite common I think. However, a picture that people will recognise is definitely of more use professionally. Currently use a wedding pic on twitter (am happy and professionally madeup – definitely best face forward! The veil less of a daily feature though to be honest…) but have gone back to a mad men avatar on facebook. Still looking for a photo I am happy to put to all my online personas.